We now live in what some people call the Connection Economy.
Connection being the source of revenue. Connecting to your tribe, your fans, or even your prospects has become both easier and harder at the same time.
With technology giving us more and more ways to connection, more and more people are trying to connect to us.
The only way to handle this connection overload is to make some clear choices on who you consider to be a valuable connection, and who isn’t.
That means having to be more authentic, more relevant, and more valuable in your message and your brand than ever before.
Do you know how to be authentic, relevant and valuable? It may not be as easy as it seems…
