Influence is something is cultivated over time. It is something that is earned, through service, consistency and being trustworthy.
Influence based on fear is not really influence, nor is it real power, it is only an exercise in powerlessness exerting force upon those that would not otherwise follow them. This kind of influence never lasts, and the reaction to it is often severe and in direct proportion in the opposite direction.
One of the best ways we can build trust and increase our influence is to actually give it away. But sharing our influence with others who are worthy of it, who are in alignment with our own beliefs, our following comes to trust us more, to believe in us more, and to respect us more.
Have you ever recommended someone to a friend? Have you told someone about a great movie or fine restaurant? Then you have gifted your influence, perhaps without even realizing it.
When we look at the aspects of life that we want to increase, often the best strategy is give away that very thing. It not only works with influence, but with everything. Give it a try! Give something away this holiday season and see how it comes back to you in multiple ways!