Seth Godin calls the current economic climate the Connection Economy, one that is based on how we connect with others, our tribe, our followers, and the world at large.
When we create something new, he encourages us to think about how what we are doing is going to help people connect with each other. Whether it is a new website, a new social-benefit enterprise, or even a podcast, how does that vehicle enhance someone’s ability to connect – to you or to others.
As you venture out into the world of business networking, are you solely looking for people to listen to you, or are you seeking quality people to bring to together and support? Are you attempting to serve others or only yourself?
Now that the entire world is interconnected, your reputation will precede you, good or bad, accurate or not. So it is more important than ever to take our eyes off of ourselves, and put it on others. A following is not something to make us rich, it is a responsibility to lead, empower, and connect to.
